It is Entertaining

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When we were watching Bedtime Stories with my daughter, she commented that the movie was stupid. However, rather than standing up and walking away, she continued to stay and watch the movie to the end.
Many movies and television shows  that defy logic but are very successful. Take for example, SpongeBob SquarePants. The show completely defies logic, how could you have fire underwater or even water underwater. Yet, it is one of the most popular cartoon series at the moment. Entertainment is the key. Are you able to engage your viewers and make them laugh? 

Children at the beach


Messages do not have to be dull and blend. Some of the most effective communications are entertaining and memorable. Being able to do this effectively is an art form and can be learned. However, it will take lots of time and practice. Do you remember how babies attract attention even with complete strangers? Is it just because they are adorable or it is something else? Maybe it is because they are just curious and not self conscious.

We need to regain our innocence and our ability to entertain. Do you have any suggestions on where to start?

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