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I started drinking coffee black a few years ago in the attempt of reducing my calorie intake and to better appreciate the taste of coffee. Initially I did not like the bitter taste but after a while I enjoyed it. I prefer instant coffee since I did not always have a coffee maker handy and did not want to make a whole pot just to enjoy a cup. There are many brands of coffee in the market in various packaging. All the different brands were derived from Arabica coffee. The price of the coffee was almost the same and the taste were also almost the same. Even the ones I had from restaurants taste almost the same. Recently, a colleague of mine gave me three sachet of Starbucks VIA Dark Italian Roast. The taste was very different from all other instant coffee I have tasted before. It is much richer and sweeter even without adding sugar or cream. It also provided a stronger caffeine effect on me. Not sure if this will continue since it is the first one I had. I had Starbucks coffee before b...