Promotions Which Upsets Customers

By -

Recently I heard on the radio an advertisement encouraging consumers to pay their Indah Water bill early with the promise that those who pay their bill in advance will be given a gift. For those who are unfamiliar with this company, it manages all the sewage in Malaysia. On the surface, this is very attractive, those who pay early will be awarded. However, when we checked with the company it seems that there are several conditions. First the gift is an umbrella but it will be given only on Mondays and only to the first seven paying customers. We think that the advertisement is extremely misleading.
We had a similar experience with a promotion by the Chicken Rice Shop several years ago. The company advertised that they were giving away free lunches between noon to 1 pm. My parents brought my children to one of the outlets. They arrived early - around 11:30 and was told to come back at noon. However, when they returned at noon, they were told that all the free mails were already given out.

Both examples above are promotions that are counterproductive. Instead of attracting customers, they push away customers. In fact, my children were so upset with Chicken Rice Shop that they avoided it for several years. We finally ate there when we received some discount coupons to the establishment several weeks ago. I do not understand why business would carry out such campaigns. They would be better off if the campaigns are never carried out. These kinds of campaigns tend to create ill feelings and some consumers have long memory.

Comments

Post a Comment

Popular posts from this blog

Fitbit Charge 3 vs Honor Band 5i

By -
Fitbit Charge 3 Honor Band 5i Step Count Honor combines phone and band and provides a composite count. so it tends to provide higher step count Heart Rate Fitbit shows a higher hear rate count compared to Honor Cardio Fitness Fitbit provides a cardio fitness range if there is GPS assisted run otherwise it provides a range. Not available Sleep Fitbit detects higher waking time. (Apr 30 claims I was awake for 50 minutes) Provides higher points. (93) Reports Estimated Oxygen Variations Honor claims I was only awake for 5 minutes (Apr 30) Gave me lower sleep point (74) Does not report Oxygen Variations Total sleep hours visible on the band. Naps Yes Yes Notification/Messages Ties to the phone, if you swipe away on the phone lock screen, it dismisses from the band. Will appear on the band when it reconnects to the bluetooth range even if it came when your band is out of range. Have to manually remove from the band. Messages on the phone when the band is out of range wil
Read more

Fitbit just added Sleep Score to their app

By -
Image
Fitbit finally added sleep score feature into their app on Wednesday, Sep 04, 2019. This feature was available for beta testing. Still not too sure of the usefulness of this feature but so far most of my sleep score is more than 80 (which is considered good). When this feature was enabled, some of my historic sleep data were also scored but some were not. Not sure why, but the note claims that it is due to insufficient information such as: Slept in a position that prevented consistent heart rate reading. Less than 3 hours sleep Device battery was too weak My device does not have SpO2 sensor. I don't think any of the above applies but I am not going to worry about it. It is just another number that is nice to know about myself.
Read more